Leveraging your web content and Google search marketing campaigns to help you win new customers.

Hi, I’m Melinda Samson.  Located in Melbourne, Australia, I own and run Click-Winning Content. Like you, I’m a small business owner doing something I’m passionate about; in my case it’s online marketing.

My goal is to provide results-driven, personalised services to small businesses at far far lower rates than big agencies charge.

Check out our list of reference websites, view my LinkedIn profile at http://www.linkedin.com/in/melindasamson

The Right Online Marketing Partner

For best results, work with someone who understands your business objectives, products and services.  And for online marketing, work with someone who, along with having experience and knowledge, understands what you want to achieve from your website and online campaigns.

The right partner fits within your budget, takes up only the necessary amount of your time and gets on with the job so you can get with yours.  For online marketing, expect monthly reports showing evidence of how your web traffic and enquiries are increasing!  Read our customer testimonials.

Experience in Marketing Strategy and Tactical Execution

Being a Google Qualified Advertising Professional who has 5 years experience managing Google AdWords campaigns, working with Melinda from Click-Winning Content will pay off by saving you time and improving your campaign results.

Working for companies in a diverse range of industries for over 16 years, my hands-on online marketing expertise includes:

  • driving web traffic via organic search and Google AdWords paid search
  • presenting on a range of website and SEO related topics
  • web copywriting and editing
  • keyword research
  • website strategy, Google AdWords and Google Analytics coaching
  • email marketing
  • creating custom landing pages
  • using the data in Google Analytics to improve your website.

My Business Partnership – Grassroots Internet Strategy

Click-Winning Content has formed a business partnership with Serena Star-Leonard of Star Coaching. Together, our aim is to provide eCourses, tips and resource to make your website sing!

Find out more about Grassroots Internet Strategy.

Industry Experience

Since starting Click-Winning Content in 2009 I have supported clients in a range of industries including:

  • Health, wellbeing and fitness; gyms, fitness centres, pilates & yoga instructors
  • e-Commerce products including gifts, eco friendly cleaning products, pet care, bedding, florists, swimming accessories and beauty products
  • Exhibitions
  • Training
  • Landscape Gardening
  • Weddings
  • Home based businesses
  • Beauty Spas
  • Antiques
  • Industrial machinery
  • Graphic design
  • Professional services; dental, information technology, property valuation, coaching, superannuation, naturopathy
  • Jewellery
  • Accommodation
  • Real estate.

Prior to starting my business, my experience in marketing, event management and sales covered these areas:

  • Information technology – software and services
  • Professional services (sales training, photography)
  • Not-for-profit
  • Government
  • Construction
  • Promotions
  • Importing
  • Capital equipment and spare parts
  • Printing
  • Packaging
  • Laboratories

Education and Training

  • Google Qualified Advertising Professional
  • Google Analytics Qualified Individual
  • Web Content Writing
  • Search Engine Optimisation
  • Certificate in Public Relations – RMIT
  • Graduate Diploma of Health Promotion – Latrobe University
  • Bachelor of Science (Pharmacology) – University of Melbourne.

Networking in Melbourne – hopefully I’ll see you around!

I enjoy attending a variety of networking events in Melbourne, including The Red Tent Woman Business Network, Business Boroondara Network and Melbourne Small Business Forum

What would you like to do next?