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How to Draw a Record Crowd to Your Website

February 6, 2012 By Melinda Leave a Comment

Help Your Website Draw a Record Crowd

As well as writing articles for this website, and for my business partnership, Grassroots Internet Strategy, I also have a personal blog related to something I’m very passionate about; Grand Slam tennis.

Due to the Australian Open and the lead up events, January is a massive month for tennis in Australia, and hence a massive month for my blog.

In comparison with January 2011 (when my tennis blog was new), my web traffic increased by nearly 1800% (up from around 1000 visits in Jan 2011 to nearly 18,000 in Jan 2012). Here are some of the things that helped me draw a record crowd.

[Read more...]

Filed Under: Content Marketing, Online Marketing Tagged With: , ,

Link Building for SEO: Have You Picked the Low Hanging Fruit?

November 16, 2011 By Melinda 2 Comments

building links for SEOThree of the things that have a big impact on how much traffic your website gets from search engines are:

  • Website Development: How search engine friendly your website is
  • Web Content: The quality of your content, the keywords that you use in your content and how you use them
  • Inbound Links: The number and quality of links from other websites to your website.

In a lot of respects you rely on working with the right person to get the web development part right.

The content is the part that you have complete control over. You can either learn the basics of SEO Copywriting yourself (this article on The Minimalist Guide to Incredibly Effective SEO Copywriting is a great place to start) or work with a SEO Copywriter.

Once your website is set up and your copy is sorted, next you need to build inbound links.  [Read more...]

Filed Under: Content Marketing, Online Marketing, Search Engine Optmisation Tagged With: , ,

Does Your Website Have a Fabulous Hat… But an Ugly Dress?

October 26, 2011 By Melinda Leave a Comment

a fabulous hat

I’ve  been doing a lot of web copy editing for clients lately. As part of my copy editing services, if the client has a Content Management System I generally also make the updates to the website once they’ve been approved.

Every time I add copy to a website, I take time to format it and make the layout look as good as possible.

Because it’s not just the words that impact how many people read your copy and how much of it they read; it’s also the look and style of the copy.

[Read more...]

Filed Under: Web Copywriting, Website Design & Development

The Critical Factor for Google AdWords Success

September 22, 2011 By Melinda Leave a Comment

critical factor in adwords success

To get great results from investing in Google AdWords your campaigns need to be well set up and optimised.

You can either learn to do this yourself or have your campaigns managed  by a Google Qualified Advertising Professional.  If you’re looking for tips to improve your AdWords results, in a recent article I covered 5 Common and Costly AdWords Mistakes and How to Avoid Them. [Read more...]

Filed Under: Google AdWords Tagged With: , , ,

How a Website Can Change your Life

August 22, 2011 By Melinda Leave a Comment

My business partner in Grassroots Internet Strategy, Serena Star-Leonard, wrote a book that was published this year titled “How to Retire in 12 Months”.

The book is about figuring out what you’re passionate about, working out a way to turn that passion into profit and then using the opportunities created by the internet to do just that. [Read more...]

Filed Under: Online Marketing, Website Design & Development Tagged With: ,

5 Common and Costly AdWords Mistakes and How to Avoid Them

May 25, 2011 By Melinda 4 Comments

Google AdWords is a great way to increase traffic to your website, particularly if it is competitive to get your website to appear high up in the organic results.

A lot of business owners set up and run their own AdWords campaigns, which is relatively easy to do.  The hard part is optimising your Ads over time to make sure you’re getting the best possible Return On Investment from your AdWords spend.

Getting a few details wrong can cost you a lot of money! [Read more...]

Filed Under: Google AdWords Tagged With: , ,

10 Money Saving Reasons to Add WordPress to your Website

April 27, 2011 By admin 2 Comments

WordPress web software is being used by more and more people around the world to create their website or blog.

  • WordPress is the most widely used web software, used by over 14% of all websites
  • WordPress is the dominant Content Management System (CMS), used more than 54% of the time where a CMS is used in a website. [Read more...]
Filed Under: Content Marketing, Website Design & Development Tagged With: , , ,

Get to know your website’s Title Tag. Enrich it by adding keywords.

April 3, 2011 By admin Leave a Comment

Go to any website and have a look at the words that appear at the top of the browser.

Do they explain what the website is about? [Read more...]

Filed Under: Home Page Optimisation, Search Engine Optmisation Tagged With: , , , ,

Twitter the Australian Way – How to be a Good Bloke, or a Fab Chick!

March 22, 2011 By admin Leave a Comment

Use of Twitter for business in Australia continues to increase as business owners capitalise on the opportunity that this free service offers to:

  • understand the needs of your clients and prospects
  • build business relationships
  • generate warm website traffic. [Read more...]
Filed Under: Social Media Marketing Tagged With:

The Pleasure of a Fine Design

March 22, 2011 By admin Leave a Comment

I recently worked with Judy Brandt Design who created the branding and banner ads for the recent Grassroots Internet Strategy Websites Rock Festival.

In my sales and marketing career over the last 16 years I’ve been lucky enough to work with a lot of great designers and working with Judy reminded me what a difference a great design, and working with a great designer, makes. [Read more...]

Filed Under: Website Design & Development Tagged With:
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