Go to any website and have a look at the words that appear at the top of the browser.
Do they explain what the website is about? [Read more...]
Get to know your website’s Title Tag. Enrich it by adding keywords.
April 3, 2011 By Leave a Comment
The Pleasure of a Fine Design
March 22, 2011 By Leave a Comment
I recently worked with Judy Brandt Design who created the branding and banner ads for the recent Grassroots Internet Strategy Websites Rock Festival.
In my sales and marketing career over the last 16 years I’ve been lucky enough to work with a lot of great designers and working with Judy reminded me what a difference a great design, and working with a great designer, makes. [Read more...]
5 Things I Wish I Knew from Day One as a Start Up Business Owner
March 22, 2011 By Leave a Comment
I started my business around two years ago and every single day since then I’ve learned something I didn’t know; some days I learn many many things.
Read on for the five most important things I learned through starting a small business. [Read more...]
How to Set Realistic Targets for Your Website
March 22, 2011 By Leave a Comment
I’ve been talking to a lot of people about Google Analytics lately and I regularly get asked the same question, ”How can I tell how well my website is performing?”.
This article will give you information about setting benchmarks for your website, so that you can monitor its performance. [Read more...]
A low bounce rate means your website is great!
March 22, 2011 By Leave a Comment
Bouncy castles, bouncy hair and now bouncy websites
In website terms, a bounce occurs when someone bounces away after viewing only a single page of your website. [Read more...]
Google page one. What you can and can’t pay for.
March 22, 2011 By Leave a Comment
When you type a search term, or keyword, into Google, the page where the results are listed is called the Search Engine Results Page (SERP).
Two Ways to Make Google Love your Website
March 21, 2011 By Leave a Comment
When you get invited to a breakfast presentation or seminar, you generally want to attend the event based on how relevant the topic is to your needs and how authoritative the presenter is.
Relevance and authority are also important topics to understand in relation to how Google ranks your website. [Read more...]
What’s the Deal with Blogging?
March 21, 2011 By Leave a Comment
I’ve had a few conversations recently discussing why blogging is valuable and how it fits into an online marketing program. Those conversations inspired this article.
Here’s my take on blogging. [Read more...]
6 Tips for Optimised Page Titles (Title Tags)
March 21, 2011 By Leave a Comment
Page Titles, also called the TITLE element and Title Tag, are very important for search engine optimisation. They are one of the places where search engines check for your keywords and find out what your website is about.
