Go to any website and have a look at the words that appear at the top of the browser.
Do they explain what the website is about? [Read more...]
I recently worked with Judy Brandt Design who created the branding and banner ads for the recent Grassroots Internet Strategy Websites Rock Festival.
In my sales and marketing career over the last 16 years I’ve been lucky enough to work with a lot of great designers and working with Judy reminded me what a difference a great design, and working with a great designer, makes. [Read more...]
I started my business around two years ago and every single day since then I’ve learned something I didn’t know; some days I learn many many things.
Read on for the five most important things I learned through starting a small business. [Read more...]
I’ve been talking to a lot of people about Google Analytics lately and I regularly get asked the same question, ”How can I tell how well my website is performing?”.
This article will give you information about setting benchmarks for your website, so that you can monitor its performance. [Read more...]
In website terms, a bounce occurs when someone bounces away after viewing only a single page of your website. [Read more...]
When you type a search term, or keyword, into Google, the page where the results are listed is called the Search Engine Results Page (SERP).
When you get invited to a breakfast presentation or seminar, you generally want to attend the event based on how relevant the topic is to your needs and how authoritative the presenter is.
Relevance and authority are also important topics to understand in relation to how Google ranks your website. [Read more...]
I’ve had a few conversations recently discussing why blogging is valuable and how it fits into an online marketing program. Those conversations inspired this article.
Here’s my take on blogging. [Read more...]
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