10 Money Saving Reasons to Add WordPress to your Website

WordPress web software is being used by more and more people around the world to create their website or blog.

  • WordPress is the most widely used web software, used by over 14% of all websites
  • WordPress is the dominant Content Management System (CMS), used more than 54% of the time where a CMS is used in a website. [Read more...]

Get to know your website’s Title Tag. Enrich it by adding keywords.

Go to any website and have a look at the words that appear at the top of the browser.

Do they explain what the website is about? [Read more...]

Twitter the Australian Way – How to be a Good Bloke, or a Fab Chick!

Use of Twitter for business in Australia continues to increase as business owners capitalise on the opportunity that this free service offers to:

  • understand the needs of your clients and prospects
  • build business relationships
  • generate warm website traffic. [Read more...]

The Pleasure of a Fine Design

I recently worked with Judy Brandt Design who created the branding and banner ads for the recent Grassroots Internet Strategy Websites Rock Festival.

In my sales and marketing career over the last 16 years I’ve been lucky enough to work with a lot of great designers and working with Judy reminded me what a difference a great design, and working with a great designer, makes. [Read more...]

5 Things I Wish I Knew from Day One as a Start Up Business Owner

I started my business around two years ago and every single day since then I’ve learned something I didn’t know; some days I learn many many things.

Read on for the five most important things I learned through starting a small business. [Read more...]

How to Set Realistic Targets for Your Website

I’ve been talking to a lot of people about Google Analytics lately and I regularly get asked the same question, ”How can I tell how well my website is performing?”.

This article will give you information about setting benchmarks for your website, so that you can monitor its performance. [Read more...]

A low bounce rate means your website is great!

Bouncy castles, bouncy hair and now bouncy websites

In website terms, a bounce occurs when someone bounces away after viewing only a single page of your website. [Read more...]

Google page one. What you can and can’t pay for.

When you type a search term, or keyword, into Google, the page where the results are listed is called the Search Engine Results Page (SERP).

[Read more...]

Two Ways to Make Google Love your Website

When you get invited to a breakfast presentation or seminar, you generally want to attend the event based on how relevant the topic is to your needs and how authoritative the presenter is.

Relevance and authority are also important topics to understand in relation to how Google ranks your website. [Read more...]

What’s the Deal with Blogging?

I’ve had a few conversations recently discussing why blogging is valuable and how it fits into an online marketing program.  Those conversations inspired this article.

Here’s my take on blogging. [Read more...]