I’ve been working with a number of clients recently to successfully bring them targeted web traffic from their local area, so I thought it was timely to confirm the three different ways that your website can be found in local search results.
This information might not be new for you, but it’s a good time to check whether or not you’re covering all the bases with your current online marketing program.
I’m still meeting too many business owners who have invested time and money in their website and online marketing but are disappointed with the results. Unfortunately, it often takes a bad experience to help people become savvy about the questions they should ask before confirming they will work with a website designer, web developer, SEO agency, AdWords agency, online marketer or another web service provider.
To help you avoid a bad experience, here are my recommendations for the questions that you should ask before you commit to working with any web related company…. and make sure you’re happy with the answers too! [Read more...]
This is a little something that was originally published as a guest article on The Copy Detective blog by Copywrite Matters.
If you’re not familiar with AdWords, it is Google’s paid search engine marketing program. When set up and managed well, it’s an effective way to bring targeted traffic to your website, especially when it’s competitive to get your website on page one of Google in the organic search results. [Read more...]
Help Your Website Draw a Record Crowd
As well as writing articles for this website, and for my business partnership, Grassroots Internet Strategy, I also have a personal blog related to something I’m very passionate about; Grand Slam tennis.
Due to the Australian Open and the lead up events, January is a massive month for tennis in Australia, and hence a massive month for my blog.
In comparison with January 2011 (when my tennis blog was new), my web traffic increased by nearly 1800% (up from around 1000 visits in Jan 2011 to nearly 18,000 in Jan 2012). Here are some of the things that helped me draw a record crowd.
Three of the things that have a big impact on how much traffic your website gets from search engines are:
In a lot of respects you rely on working with the right person to get the web development part right.
The content is the part that you have complete control over. You can either learn the basics of SEO Copywriting yourself (this article on The Minimalist Guide to Incredibly Effective SEO Copywriting is a great place to start) or work with a SEO Copywriter.
Once your website is set up and your copy is sorted, next you need to build inbound links. [Read more...]
I’ve been doing a lot of web copy editing for clients lately. As part of my copy editing services, if the client has a Content Management System I generally also make the updates to the website once they’ve been approved.
Every time I add copy to a website, I take time to format it and make the layout look as good as possible.
You can either learn to do this yourself or have your campaigns managed by a Google Qualified Advertising Professional. If you’re looking for tips to improve your AdWords results, in a recent article I covered 5 Common and Costly AdWords Mistakes and How to Avoid Them. [Read more...]
My business partner in Grassroots Internet Strategy, Serena Star-Leonard, wrote a book that was published this year titled “How to Retire in 12 Months”.
The book is about figuring out what you’re passionate about, working out a way to turn that passion into profit and then using the opportunities created by the internet to do just that. [Read more...]
Google AdWords is a great way to increase traffic to your website, particularly if it is competitive to get your website to appear high up in the organic results.
A lot of business owners set up and run their own AdWords campaigns, which is relatively easy to do. The hard part is optimising your Ads over time to make sure you’re getting the best possible Return On Investment from your AdWords spend.
Getting a few details wrong can cost you a lot of money! [Read more...]
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