Page Titles, also called the TITLE element and Title Tag, are very important for search engine optimisation. They are one of the places where search engines check for your keywords and find out what your website is about.
Find out more about why the page title/title tag is important.
Tips for writing your own page titles
- Include your most important keywords and phrases. Find out how to use the Google Keyword Tool to select your keywords.
- Aim for a maximum of about 70 characters including spaces (that is the amount of text that will show up in the Google search results)
- Put the most important words at the start as robots read from left to right.
- Ensure that the Page Title is relevant to the content of your website by using the samekeywords in your content in headings, subheadings, body text and as link words.
- If you’re adding your company name, put it at the end.
- Also consider adding a location relevant to your target audience eg “Australia” or “Melbourne”. This means your keywords will match if someone searches on a term that includes your location. For example, “searching for something australia” or “searching for something melbourne”.
For best results, use your selected keywords to create a customised page title, heading, subheading and link text for each page of your website that covers a unique topic.
