Go to any website and have a look at the words that appear at the top of the browser.
Do they explain what the website is about?
Or is it simply a copy of the name of the website, or perhaps a welcome message?
The importance of the Title Tag for Search Engine Optimisation is becoming more well known but many website owners are still not yet using it effectively.
The Title Tag is added into the code of your website by your developer. Just as the sign over the door to your offices explains what your business does, the Title Tag helps visitors know they have found what they were looking for and also provides key information to help search engines identify what your website is about.
Include the most important keywords and phrases in your Title Tag, up to a maximum of 65 characters including spaces. Put the most important words at the start. Ensure that the Title Tag is relevant to the content of your website by using the same keywords in your content in headings, subheadings, body text and as link words.
Keyword selection will be covered in a future edition of click tips.
To further increase your website’s potential to show up in search engine results, add a unique and targeted Title Tag to each page of your website that covers a unique topic.
To see the Title Tag of any web page, go to “View” in the top menu, and then Source. You’ll see that the Title is included after <title>.
If this sounds like web babble and you need advice about your website’s Title Tag,contact us.
Click Tip Summary
The Title Tag is the sentence that appears at the top of an internet browser when it is displaying a website. Adding a carefully created Title Tag to your website is one of the most important things you can do to help your website to rank higher in search engine results for your chosen keywords.
