The AdWords Training Program for Users With Some Experience

Take your Google AdWords campaigns to the next level. Learn insider tips and tricks to improve the quality of your clicks.

Google AdWords is a fantastic way to bring targeted visitors to your website. But let’s face it, there is a lot you need to know to effectively manage your own campaigns.

If you’ve set up some campaigns but you’re not sure what to do next in order to get maximum value from your advertising budget, this is the program for you!

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Program Overview

This program will give you the knowledge and skills to:

• Set up effective AdWords campaigns
• Understand your campaign performance
• Optimise your campaigns to improve the quality of your clicks, with the aim of improving your results.

This program is right for you if:

• You are a business owner, marketing manager or anyone who has some experience setting up and managing AdWords campaigns, and now you’re ready to take your campaigns to the next level
• You understand your key marketing messages and target audience.

If you haven’t run an AdWords campaign previously, please view the details of the Get into Google AdWords Training Program.

Ideally you’ll also have:

• Google Analytics installed on your website
• Access to a Content Management System so that you can update your website yourself.

The two points above aren’t deal breakers but they do mean that you’ll be well positioned to fully optimise your AdWords campaigns and landing pages.

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Program Format

The program is structured for maximum results.

Session 1

Session 1 is a 2.5 hour group session conducted in South Melbourne.  During this session you will:

• Confirm the objectives of your campaign and how you will measure the results
• Learn about
  • Campaign Settings
  • The difference between a Campaign and an Ad Group
  • Writing effective Ad Copy
  • Creating a targeted keywords list
  • Insider tips and tricks for refining your keywords list
  • Setting your Maximum Cost Per Click Bid
  • Getting maximum exposure for locally targeted campaigns
  • Understanding Quality Score and the factors that impact it
  • Linking your Google AdWords and Analytics accounts
  • Using the data in your Google Analytics account to optimise your AdWords campaigns.

Sessions 2 and 3

2 x 30 minute 1-to-1 training sessions held via webinar or Skype.

Date and time: To be scheduled for each participant as required, within 3 months following Session 1.

These sessions are included in the program because regular monitoring and optimisation of your AdWords campaigns helps you get the best results.

Topics that can be covered include:

• Review of the key concepts that were covered in Session 1
• Review the results to date for your AdWords campaign
• Discuss changes that you can make to optimise your campaign and improve your results
• If required, set up new Campaigns or Ad Groups.

Please note

1. Attendees from similar industries whose ads might compete against each other will not be accepted to participate in the same program.

2. Businesses who offer AdWords services to clients are not eligible to participate in these programs.

For a detailed agenda of the topics covered during the program, please send us an email.

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Program Cost

Having run AdWords programs already, you know how important it is to maximise your advertising spend by paying only for quality clicks from your target audience.

The fully inclusive cost of the training program, including the live 2.5 hour session and the 2 x 30 min follow up training sessions, is $347.

This training program can be run at your office in the Melbourne area and scheduled at your convenience. Group discounts apply for multiple attendees.

Register your interest using the form at the end of this page, or call Melinda on 03 9340 9018.

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About the Trainer

Melinda Samson has 5 years experience managing AdWords campaigns and over 9 years experience working in online marketing.

She has hands on experience in setting up and managing websites both for employers and for clients.  Melinda is a Qualified Google Advertising professional, Google Analytics Qualified Individuals and provides personalised results driven services to all clients.

Melinda’s aim is to make the web world a better place.

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What Past Participants Are Saying

I knew enough about Google AdWords to be dangerous. Not a good place to be when you’re actually trying to make it work! Then I met Melinda, who made it all make so much sense. Not only that, she even takes the pain away by doing it for me (gotta love that!). I really appreciate how we talk about next moves and possible outcomes. Melinda is indeed an asset to have on your team, especially if adding value to your business is what you go into Google Adwords aiming to do…

Denise Hall, The Entrepreneurial Mother, October 2011

Note: Google™ and AdWords™ are trademarks of Google Inc.